12?28?,2017?“?????”??????????????,??????????????,??????????????????????????35????2017??????????????? “2017????????”????????????•????(john deighton)???????????????•?????(miguel villas-boas)?????????????????????
?????
??????????????????,???????1958?,1971???????,????,????????????????????????,??????????,????????????????,????????????????????????,??????100??,??5000?,??1600?,??????????????,2016?????19000?,2017?????20000?,????????,????????????????????????????
????
“???”??,??????????,???????????????,???????????????,????????????????????,?????????????????????,???????????????????2009-2014?,????????????????,??????????7000?,??????????,2015?,?????????????10000?,2016?,???????14000?,????18%?????,?????????????4??,???????????????????,?????????,???????????????30%?????,?????????????????
???????????,???????????????????????,????????????????????????????2014?,?????????????????,???????????????????,?????????????????
2015?,???????????????????,????????,?????????????,6000??????????????????,??,????????????????,?????????????????,???????????????????,????????????
?????????,?????????????“??????????????”???????200??,?????????????????????????????,???????????????????,????????????????????????????????,???????????????????????????????????????
????,??????????????????????????,??“????,?????????”?????,??????????,??????????????????,?????????????????????????????????????????????,????????????,????????,????????,?????????????,?“????”?????
???????
???????(world brand lab)??????????????????,?1999?????????????•?????(robert mundell)????,????????????(iceo.com)???????????????????????????????????,?????????????????????????????????????????,??????????????????????????????“
??,????????”???????????????,???????????,?????????14????????????????????????????????????,???????????????????????,??100??????5000?????????
???
